We are working with a number of clients who want to drive traffic and leads from Facebook in the Insurance and Finance space, and have been using Facebook Leads for the last 3 or 4 weeks. This is a fairly new facility that, as it says on the tin, allows you to drive leads directly from Facebook.
At the moment, as we are testing the facility, we are not using their CRM integration services. But how it works is that a Facebook user who uses their mobile can request a call back or quote. That information is then stored in Facebook and you can download a CSV file of the leads.
The beauty is while you can have 4 or 5 fields of data, from the user point of view all they need to answer the additional questions you ask, so it is quick and easy to do.
Early signs are this is going to work really well and the lead costs are a lot lower right now than driving leads from other online sources.
We have space for a few more clients who wish to try this out with us. Please get in touch if you want to start driving leads from Facebook.
Looking for other leads? Then read our article on lead buying and lead generating.