This will be what we hope to be a start of an ongoing set of articles aimed at helping you come up with ideas for keywords based on data.
With the help of Google Trends and think with Google, we wanted to share some ideas to help you drive more traffic at a lower cost. Most businesses will probably have a short list of main target keywords, as they will be driving the most traffic and are considered to be the most relevant. But simply relying on these could be:
With the latest “think with Google” trend report on auto shoppers in the US (July 2016) they found a number of keywords that were highlighting an intent to buy without using the main keywords such as car loans or car finance. These have been put into three broad categories.
We have added in a few keywords under each one to give you some ideas… Do notice these are all long tail keywords or question based search queries.
Which car is best?
Is it right for me?
Where should I buy it?
So these are not people specifically looking for finance, but you can see these people are on the journey. It is at this point you could be targeting them at a lower cost and get your message in front of them before they get to a dealership.
This suggests you should be doing a number of things to attract people at this early stage in the journey.
We hope this gives you some ideas to widen out your keyword targeting and engage with users. We have a lot of experience working with car lender and car finance brokers. If you need help with your PPC or SEO campaigns, or want to discuss ways of driving more quality traffic to your site from a range of sources then please get in touch for a no obligation chat.