Local broker for local people

By Jason Hulott | SEO

One of the strange things about the Internet is that while it gives you access to literally anything, anywhere on the Globe, it can also be a great way to find stuff that is very local to you. In this respect, this can be a great way for brokers looking for local business to get more traffic from people looking for your business.

There are a number of ways to do this. Here are a few ideas to get you started.

Local Directory Services

If you are struggling to get traffic from local listings in Google, Bing and Yahoo!, then you really need to start submitting your site to a range of local based directories. Services such as the Google My Business are a great, easy way to start getting traffic from some of the local search phrases relevant to your business. These sites tend to feature highly in local searches within Google especially so take out some time and sign up with some of the directories listed below.

Here is a small list of some of the best local based services your site needs to be featured on, in order to maximise your chances of getting traffic and business from local search.

We have broken these down into US and UK as there will be no benefit – or in some cases no way – for UK sites to submit to some of the US sites without a US postal address.

UK Local Directories

Bing – https://ssl.bing.com/listings/BusinessSearch.aspx
City Local – http://www.citiylocal.co.uk
Free Index – http://www.freeindex.co.uk
Google My Business – https://www.google.com/intl/en/business/
HotfrogUK – http://www.hotfroguk.co.uk/AddYourBusiness.aspx
My Local Services – http://www.mylocalservices.co.uk
The Best of – http://www.thebestof.co.uk
Touch Local – http://www.touchlocal.com
Applegate – https://www.applegate.co.uk
Scoot – https://www.scoot.co.uk

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US Local Directories

CitySearch.com – http://www.citysearch.com
Google Maps – http://maps.google.com
InsiderPages.com – http://www.insiderpages.com
Local.com – http://www.local.com
SuperPages.com – http://www.superpages.com
Yahoo! Local – http://local.yahoo.com
Yelp – http://www.yelp.com

Onsite Contact Details

Make sure that the contact and address details for your business are the same everywhere. So if you are applying to those directories above, use the exact same address as on your website. It would be advisable to have the address on each page of your site. You can get around this by simply adding it to your footer. While this it may not look important, it really is.

The main search engines use verifiable addresses as a way to prove a business is genuine and having something the same on 10 or 15 different sites adds authority to your listing.

Get Reviews

One way to get a boost in local rankings, especially in Google, is to have local reviews of your business. But these don’t simply happen – you need to ask for them. While there are services such as Feefo and Trustpilot, for smaller local brokers you can use Google itself and ask for reviews on your Google My Business page that you set up beforehand. This is an added bonus for setting up your Google My Business Profile.

https://www.google.com/intl/en/business/

Local Blog Content

Write about the local area. May be people are looking to move to the area so why not write a guide to the area, the schools etc… Why not write some content around local landmarks or local events? There is a huge amount you can do here that others won’t be, and it can drive you local business

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Local Networking Groups

Make sure your website and details are listed on any local networking group websites. Take it to the next levels and add links to all your group members to your site (may be set up a mini local directory) and ask them to link to you.

Facebook Advertising

Facebook allows you to advertise to people in a postcode area or radius of a town or city. In this way, you can promote your business to people in the area. This can be a fantastic way to grow your business cheaper than using advertising services such as Google Pay Per Click

Summary

There are a number of things you can do to boost your local presence online in order to drive more traffic, calls and footfall to your business. Take some time out and implement some of these ideas to boost your business.

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About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.