Online insurance marketing techniques

By Jason Hulott | Inbound Marketing

fundingIf you run an insurance website, one of the most important areas that you will want to focus on is online marketing.

There are many techniques that you can choose from, and it can sometimes be a bit overwhelming to get started.

However, many techniques are actually quite easy to set up, and the results can come in quickly. Here are a few that you may want to consider trying out.

Write guest blogs

While having your own blog is highly recommended, you can always write blogs for other websites to take advantage of other benefits.

By writing for large industry blogs and websites, you can get in front of more of your target audience and even attract them back to your website. Some businesses do this to increase their backlinks, and there is no harm in this as well, but focus more in improving your brand awareness.

Get active on social media

Social media cannot be ignored these days, and it is one of the best ways to get noticed, reach out to your target audience, and establish your reputation.

Start by signing up for Twitter and Facebook, and then post links that will be of interest to your targets. These could include links to your own content as well as content that will interest them. As you grow your followers, you may start to use social media as a form of customer service.

If you want to improve your local focused online marketing, you can reach out to people in your local area and build more of a local following.

READ  Inbound Marketing for Insurance Companies

Try out retargeting

Retargeting is still quite a new technique compared to some of the other more established techniques. However, it can prove to be very effective, so give it a go.

It involves signing up with a company like AdRoll, and then when people land on your website, cookies will be loaded onto their browsers. When they then visit a site on the same network, you can set your ads to display in order to tempt them back.

This can be effective when someone has browsed your products or come close to making a sale but has for some reason not gone through with it.

Get more reviews

Reviews are becoming increasingly important online to help you stand out from your competitors. It is becoming a natural habit of internet uses to read user reviews before spending their money on a product or service, and you may want to work on yours.

You can do this by simply mentioning to your customers that you like to get feedback from them, and possibly directing them to a third-party site where they can leave a review.

There are services online that will enable you to display your review stars in your AdWords ads to make them stand out even more, so this could be worth considering if you start up a PPC campaign.

Send email newsletters

Emails can be a highly effective form of marketing, even though it may seem a bit old fashioned compared to some of the newer techniques.

By starting up an email newsletter that you send out weekly or monthly, you can make sure your targets don’t forget about you. You can also build relationships with them through providing valuable content and including special offers in your emails to tempt them back to your website.

READ  Online insurance marketing techniques

As long as you provide information in your emails that your recipients really want, you will stand a good chance of making sure your emails get opened and read.

Try out all these online marketing techniques

In an industry as competitive as insurance, you will want to ensure you have an effective online marketing strategy in place. All of these techniques are easy to get started with, so try them out and work out which ones are most suitable for your business.

You can then narrow them down and perhaps focus on two or three techniques to increase your website visitors and conversions.


About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.