We use a number of tools to help clients grow their businesses online. You can find a list and brief description of some of the tools we use every day below.
We have used Getresponse for over 7 years and in that time have build and managed email list and autoresponder courses for ourselves and our clients. In fact, if you are on any of our mailing lists or have registered on our site you will have come into contact with Getresponse. Having a mailing list is critical to build trust and drive revenue from your site visitors. Getresponse has built in form generators and easy to use templates so you can create nice looking forms and response emails to impress. They are now offering a free 30 day trial so sign up below.
Active Campaign combines simple email marketing management (so building and managing an email list), with very complex marketing automation such as engagement and followups, and also includes a CRM system so you can see and store information in one place, all the activity you are having with a client or potential customer. It is very easy to use and setup. They are offering a free 14 day trial so sign up below.
Siteground are a low cost solution that specialise in hosting WordPress websites. While a US company, they now have servers in the UK which means it is easier to recommend them to Finance and Insurance companies looking to host their sites in the UK.
One of the tools we use every single day is SEMRush. It is our go-to search engine analytical and research tool. We can run client reports, look at the competition and see what they are doing. Not only with regard search engine rankings, but also their pay per click spends and display advertising. We prefer this tool over Moz, Raven and Ahrefs. You can set up reports to run weekly or monthly and have PDFs delivered automatically via email on demand.
Leadberry shows you companies that visited your website. Get a 30 day FREE full feature trial account only a click away!
With Leadberry you can:
This can be a great way to connect with people visiting your site, especially via LinkedIn – although we don’t suggest you start DM’ing people….
We use tools to automate a base level number of messages and updates, as well as control our social media activity from one online control panel. We previously used Hootsuite and were university level members but since we found UK based Sendible we made the switch and have not regretted it for a minute. We were even featured as a case study for them. If you are struggling to manager multiple accounts on multiple platforms, Sendible can help sort this all out for you. Simply type a status update, attach any imagery or links etc, and then tick the platforms to add and click send. Job done!
From our point of view this is the daddy of form builders using WordPress. This plugin has more options that you can possibly use but can allow you to build detailed forms over multiple pages if need be. The contents can then be emailed to you, stored in the WordPress database for backup and also the enquirer can get an autoresponder email back to say you have received their message. This is the only form plugin you will ever need. The forms on this site are all gravity forms.
Another WordPress form builder we highly recommend as it has a vast number of different applications and templates, is WP Forms. It comes with over 100 different templates and includes standard content forms, payment forms, survey forms, newsletter signup forms and much more. It also has a real easy to use drag and drop form builder built in. This form builder could remove the need for several of your other plugins.
AffiliateWP is a great way to add affiliate programme tracking functionality to your website without the major cost of joining an affiliate network. This works extremely well for those of you looking to pay on a cost per lead or cost per click basis. With most insurance and finance companies who offer buy online facilities via a third party provider affiliate tracking is something that gets costly to have inserted into a backend system.That is why we recommended the lead or click model in this instance as it is easy to track internally.