Running an affiliate programme

By Jason Hulott | Affiliate Marketing

Here are some tools to help you choose the right way to run an affiliate programme for your business. You don’t have to settle for one programme either – we have run multiple programmes for clients where they have used their own in house programme as well as an external network.

To start off, here is a list of potential resources to help you get a programme underway.

WordPress Sites


Shopify Sites


ECommerce Sites



Post Affiliate Pro

Selling Digital Products – these have affiliate programme options built in




Affiliate Networks




Most of the affiliate networks are international, so will cover a few main markets such as US, UK, Europe, Australia. One thing we have noticed though, is multiple countries does attract multiple setup fees with some affiliate networks.

Run your own affiliate network

Go beyond just running an affiliate programme. If you have a target niche or set of clients in a given field, why not create your own affiliate network. There is software you can use to build a network. This will:

  • Save time and effort
  • Create a revenue stream for you and your clients
  • Create loyalty – harder for them to move away from your core offerings if you also run their affiliate programme
  • Focus on a core set of products or niche which will allow you to complete and add more clients
  • Recruitment of affiliates becomes easier
  • Creates a sellable asset in YOUR business

Hasoffers / Tune



If you need any help putting together an affiliate programme for your business, please do let me know.

See also  4 Affiliate Marketing Tips to Boost your Sales

We offer 1-hour consultancy packages to find and define the best way to setup a programme that will work for you and your affiliates. For £99 plus VAT we will discuss the best way to get your model working and also help you find your first affiliates no matter what type of programme you decide to launch.


About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.