If you are looking for a low cost, low risk solution to drive more traffic and leads to your site then an affiliate programme could be the right thing to look at next. Now affiliate programmes don’t just have to be for big brands. Any business can run an affiliate programme. If you have a budget you could go to a network and run a programme via them, or if you want to run something a bit more low key and low cost you can run your own.
There are plenty of off the shelf solutions you can implement to run your own affiliate programme. We have used both iDevAffiliate and HasOffers for managing and running all the tracking and signup processes needed to manage an affiliate programme.
These options are both low cost and give you a huge amount of functionality, allowing you to fully manage any number of affiliates and it can even sort payments out via PayPal to take that worry away too.
A couple of ideas for running a low key programme
In this way you can start to make inroads in to running a successful affiliate programme.
Some more reading: