Social Media Content Planning

By Jason Hulott | Social Media

One way that will help you maintain posting content on your social media platforms will be to find and distribute other companies’ stories and news. You can become a filter for news in your industry or community, so even though you are posting other people’s content, you are selecting and filtering what you think is relevant – your site visitors will thank you for it. And with the information overload we have these days, it is a good thing. You can become the “go to” in your industry.

But finding and sourcing stories can be quite time consuming so I want to give you the exact system we use to find and collate stories for posting.

We use a number of tools to help with this task but the most important is Feedly (http://www.feedly.com).

Feedly allow you to input site RSS feeds to build up your own news portal.  In this way, you can visit one site and get all the news relevant to your industry.  You can search by keyword then simply cut and paste urls into social media updates.  This saves you countless hours of trawling the web and means you are unlikely to miss a important story.  It also means that once you have added a sites RSS feed you will automatically get their stories appearing in your portal.

Here are some initial feed URLs to add to a Feedly account

Here are some business related feeds

http://www.ft.com/rss/home/uk

https://uk.finance.yahoo.com/news/topic-top-stories/?format=rss

http://www.telegraph.co.uk/finance/rss

http://www.economist.com/sections/business-finance/rss.xml

http://www.smallbusiness.co.uk/rss/index.txml

http://www.independent.co.uk/news/business/rss

http://talkbusinessmagazine.co.uk/feed/

http://www.bmmagazine.co.uk/feed/

http://www.growthbusiness.co.uk/rss/all.txml

http://www.marketingdonut.co.uk/marketing/marketing-strategy/rss.xml

http://mybusiness.co.uk/feed/

http://businessinyou.bis.gov.uk/feed

Here are some money / insurance related feeds

http://www.dailymail.co.uk/money/index.rss

See also  Important things to keep in mind when writing blog posts

http://www.express.co.uk/posts/rss/23/personalfinance

https://uk.finance.yahoo.com/news/personal-finance-insurance/?format=rss

https://uk.finance.yahoo.com/news/rssindex/

You can create separate Feedly feeds for various topics so if you wanted a Finance feed you can tag them as Finance and then they will only show finance related feeds and stories. This might be useful if you are sharing different content to different groups.

Remember you don’t have to share everything that crosses your path.  Be selective and choose those stories and links that reflect you and your business.  Don’t simply post for postings sake, there is no value in that.  We are not trying to add to the noise on social media, we are trying to help our audience.

Do let us know how you get on or if you need further help with social media content planning please feel free to get in touch.

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About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.