Social media marketing for insurance companies

By Jason Hulott | Social Media

Insurance companies have a wide range of options when it comes to marketing their products and services. Whether you are a broker or you sell your own products, you can benefit from a range of marketing techniques.

Online marketing is proving increasingly popular, and especially social media. You may be wondering how exactly you can take advantage of social media marketing for your insurance business, so here are a number of ways to start seeing results.

High-value content gets results

Most online marketing revolves around content in some way or another, and social media is no different.

If you constantly create high-quality content that answers the questions your audience has, and provides the information they are seeking, you’re going to be off to a good start.

You don’t have to only focus on creating content. You can also curate it.

Spend time seeking out valuable content from other creators, and share this with your followers. They will appreciate it, and it won’t take as long as creating your own. Don’t rely on curation alone, but do make use of it.

Reach out to your targets with ads

Social media marketing has many benefits for businesses, and one of these is the ability to reach out to targets with ads.

Paid advertising is big on social networks, and it can be very useful when it comes to social media marketing for insurance companies.

Facebook, Twitter and LinkedIn all have their own marketing platforms. They all differ slightly, but they all provide you with the same basic ability to reach out to specific targets based on a wide range of demographics.

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You could target people who have recently visited your website, in a technique known as retargeting. Or you could simply create compelling ads for people who you are trying to reach out to. You could even use ads to encourage more signups to your email list

Experiment with them and see what you can do. It can’t hurt to try, and the rewards can be huge.

Get serious with social media management tools

One of the big problems with social media is that there are many networks and you simply don’t have time in the day to send out updates, respond to comments, launch competitions, answer questions, etc.

That’s where social media management tools come in.

Sendible is one of the biggest of these, and Hootsuite is another. These provide you with a huge range of tools, allowing you to schedule posts in advance and get access to details analytics.

Importantly, they also enable you to quickly find out about comments made about your brand. This allows you to respond to the comments quickly, and this is good practice for both positive and negative comments.

Maintain an active presence

These are all good techniques for getting more out of social media marketing. Perhaps the most important thing of all, however, is to stay active.

Don’t dip your toe into social media from time to time, then get cold feet and disappear for weeks or months at a time. This is a daily activity.

But if you are willing to spend the time and effort on it, you may find that social marketing can really pay off.

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About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.