Simply having a social media presence is not enough to connect with your target audience (aka your customers). This would be like going to Africa and expecting to see Lions as soon as you get off the plane in Morocco – yes it is in Africa and you know Lions live in Africa, but they are probably not going to be there.
The same with hunting out your audience – you need to be looking in the right places.
You need to understand whom you are trying to target and who your ideal customers are. In this way, you can create the right messaging as well as it being much easier finding them online. You can create a customer persona to do this or look at your existing customer base and try and find more of the same.
With this information the next steps will be much easier to achieve. You will need to be very selective here, social media is appealing as it has huge numbers involved, but the more focused and narrow you can be with your targeting, the more successful you will be.
So where do you look? Here are some ideas to help focus your efforts.
Look at Groups and Pages relevant to your target audience. If you are looking for local business, then look at local community pages. There will be plenty.
Looking for businesses? They look for organisations, groups and club pages – again there will be plenty of these to follow and connect with.
Simply use the search bar at the top of Facebook and use keywords relevant to your business and on the results pages you will be able to view profiles, pages, groups and more… For now, connect with pages and groups. Google now indexes some 620 million groups on Facebook – so you know you will find relevant groups.
In the unlikely event you don’t (and trust me you will) then consider starting your own. This could be a good idea for you anyway.
Here are some group ideas – fairly generic but you can find many more targeted groups. You can also find a lot of local Facebook groups so don’t forget to search for your town or county as well.
There are a hundreds more relevant groups out there… So do take some time out to connect and join some groups. Don’t simply join and move on. Take 10 minutes out in each group. Post an intro note and if you can answer any relevant question posts do so – but don’t try to be overly salesy. Build relationships.
Then try and revisit each group once a week and interact.
LinkedIn gives you similar options to Facebook in that you can search for groups and company pages. For LinkedIn, we suggest connecting with groups. With a free LinkedIn account you can connect with up to 50 groups. While this doesn’t sound like a lot, there will be plenty of potential customers.
The key is to connect with the right groups for your business. Again make sure you introduce your self to the group and answer and questions. Build relationships!
Again here are some group ideas…
We hope this brief look at finding your audience on social media will help you to focus your efforts in discovering where your audience are. And, by focusing your efforts you will be able to spend less time doing actually doing it!
At Speedie Consultants, we can help you with part of this work by identifying the right groups for your business on Facebook and/or LinkedIn. We can also write introductory posts for you as well as email follow ups to help build out your social media activity and make connections. If this is a service you would be interested in please feel free to get in touch.