The three sins of Affiliate Marketing Landing Pages

By Jason Hulott | Affiliate Marketing

Does your affiliate programme have enough working affiliates? We can all do with more affiliates, right? Are you advertising for these affiliates? Are you buying advertising to attract these affiliates? If you are then I think you may want to read this article to help get your more affiliates and stop you throwing money down the drain.

Put yourself in the shoes of an affiliate for a minute. You see a new programme that fits your website or niche, the payouts look good and the creative / brand looks good too. A Perfect Match. But before you get too excited by things you decide to visit the site.

All looks good here too. You are taken to the programme homepage.

Then you sign up.

You get your nice little affiliate signup with your trackable links.

You test the link and visit the page. Then you look at the site landing page.

Something is different but you can’t quite put your finger on it. Then suddenly several things leap out all at once.

Is that an Adsense block? Why is there huge Call Free number plastered on the top of the page? Why are there banners advertising other products?

As an affiliate you would leave and never ever come back! As the merchant your ears would be burning as the affiliate calls you all the names under the sun.

The affiliate will not be back….

If you had just had that affiliate sign up via an advertisement or Pay-Per-Click listing – you have just wasted an awful lot of money!

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You could have also just lost a huge potential income earner for your business! You really need to look at your affiliates landing pages to make sure you are maximising trust and motivating affiliates to use you.

Why would I give you traffic for free that you can turn into Adsense or contextual ad revenue? You think it is a shrewd move to do this to offset your costs but trust me this will bite you in the butt!

Here are our Top Three Affiliate Landing Page Sins, avoid these three sins and you will be well on the way to more affiliates, more sales and therefore, more income.

Adsense / Contextual PPC AdBlocks

Adsense / Contextual ads such as Google Adsense, Kontera, Blog Ads, and the others out there are a great tool for generating revenue. However, they should not be used on affiliate landing pages.

Affiliates will spend time, effort and money driving traffic to their affiliate links so they can earn income. Why would you steal from them? Get caught doing this and not only could you lose the affiliate you could damage your affiliate programme irreparably. Is it really worth that for a few clicks?

Phone Numbers

Now this one I can understand, you copy your site template onto a new page so you can design a landing page, the header has always had the phone number on it so you just leave it there. Well, time to design a new header. Unless you have way of tracking telephone calls to the affiliate then lose the phone number.

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An affiliate will not like you getting FREE business of the back of his efforts. Don’t give the site visitors using affiliate links ANY method of purchasing your product without affiliate tracking.

If you can’t track that phone number and accredit the sale to the affiliate, then pull the number!

Affiliate Ads

This is one I have seen quite recently and makes the mind boggle. Sites that have landing pages with product links using affiliate networks promoting OTHER companies’ products.

So you have a mobile phone site and you give affiliates an affiliate landing page that has advertising banners for car hire, or loans….

What on earth are you thinking about?

Think about the affiliate landing page in the same way you would (hopefully) a Pay-Per-Click landing page, i.e. there is ONE call to action and that is to buy the product.

Make these changes to your affiliates landing pages and your programme will gain some much needed credibility.


About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.