The use of video in online insurance buying decisions

By Jason Hulott | Video Content

With the use of video being a popular digital marketing tool, we wanted to understand the impact of using video for influencing general online purchases and then for the purchase of insurance in particular. Our study found that while nearly three-quarters of Brits use video to help with a buying decision, just 15% use it when buying insurance.

Our infographic highlights the favourite ways consumers’ access video content, gender differences, plus provides pointers to insurance businesses as to how to use video content marketing effectively.


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About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.