Why your insurance business could benefit from more than one website

By Jason Hulott | Traffic Generation

If you are looking at ways to drive more web traffic and then convert that into revenue for your business, then having more than one website could be something to consider.

But, you may think, I already have a website, why do I want another one?

If your website is working flat out for you and you are driving huge amounts of traffic and sales, maybe you don’t.  But let’s consider this might not be the position you currently find yourself in.

Here are a few ideas why you should consider a second site:

  • The current site is out of date and you can’t amend it easily
  • You don’t have access to it to amend
  • You know that the website needs updating (for example, to make it more responsive) but you feel that you can’t afford it

Certainly, there are a number of marketing reasons why a second site could be useful.  Firstly, a second site could be specialised in one or two related products.  This could make it much easier to promote and attract the right kind of traffic.

Secondly, you might be able to better drive enquiries to a new site, especially if it is built using an up to date content management system.

Thirdly, it might be easier to attract partnerships that may want to work with you on a specific product but don’t want to promote some of your other products. In this way, you can build up a larger referral network.

Finally, having a laser focused site might help attract a better ROI from your marketing efforts or allow you to try methods that you currently don’t such as lead generation, pay per click, display advertising or content marketing. If you don’t have the right site for these activities, you could simply be wasting money.

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In summary, it is always a good idea to look at ways to drive traffic to your website, as long as that website works and converts that traffic into sales.  If it doesn’t, it could be profitable to explore a second site aimed specifically at one or two products – so while your main site can showcase all of your products and services, these secondary sites can be focused on a particular niche and drive extra traffic.


About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.