WordPress Form Builders

By Jason Hulott | Wordpress

There are a huge number of different form plugins for WordPress. I want to give you 3 examples of paid plugins we have used for various client projects over the years. They give you much more functionality than simply form fills to email. Let’s take a look…

Gravity Forms 

Gravity Forms has been going for a decade and pitch themselves as a reliable and highly-featured form builder, with a highly active community. 

The tone of the Gravity Forms website is friendly and open; this is supported by their desire to get you up and running by offering the only truly free trial in this list in addition to offering the most generous money-back guarantee should you change your mind. The 7-day demo gives you access to all the Elite plan features, save the mail integration, so you can really see if it’s right for you.

The website has a decent library of customisable templates available for all users, with more being added. In addition, Gravity Forms has a wide range of integrations available on all plans, even Basic, although payment options are for Pro and Elite only. A major selling point is their partnership with Hubspot, giving all users access to the free CRM system and linking your Gravity Forms account with your Hubspot.

Support for the plugin is available based on EST office hours, weekdays only. The shortfall is made up to an extent via the community forums, where the focus is on crowdsourced solutions to common problems.


  • Free personalised 7 day demo of Elite plan
  • 30 day money back guarantee
  • Hubspot partners


  • Support is community focused
  • No tech support at weekends, EST working hours only


WPforms has 3 million users, making it the most widely-used form builder in this list. Their FAQ claims that WPforms are for anyone, making them a good generalist, backed up by emphasising that you don’t need to be a coder to use it.

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There are 4 available annual plans, up from 3 for the other plugins, allowing WPforms to slip in a 1 site licence even cheaper than Gravity Forms, currently at $39.50. This makes it really appealing to those building their first business site who might be deterred by the higher price point for multi-site licences.

The entry-level plan has all the form features such as conditional logic and multi-page forms but is missing the integrations such as MailChimp that appear as standard in its higher-tier plans and in Gravity and Formidable Forms’ entry-level.

The top 2 tier payment plans get priority on support tickets and there’s a comprehensive library of template forms to get you started. WPforms’ blog is updated frequently and is packed with useful tips on getting the most out of the software.

One point worth noting is that WPforms only works on independently hosted WordPress sites; it won’t talk to the WordPress.com platform.


  • 14 day money back guarantee
  • Cheapest entry level plan


  • No free trial
  • Doesn’t work on WordPress.com sites

Formidable Forms

Boasting 300k users and a worldwide remote team, Formidable Forms focuses on its versatility, high-end features and support network.

This form builder has multiple aspects which can be activated to truly customise its output. Leaving such features as the Calculator and Survey switched off by default help streamline the plugin and reduce unnecessary strain on the site however it does demand more than casual knowledge from the user.

Formidable Forms claim they are for everyone who needs to create forms on their WordPress site. Specifically, they target freelance developers and agencies with their services. Their community is managed through a private Slack server rather than an open forum and support is available 24/7. Response times on this vary according to your pricing plan, with the premium plans treated as a priority and having their support requests immediately ping engineers when they are posted.

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In use, Formidable uses drag and drop forms with a high degree of customisability so it’s a simple matter to create a form that looks good and fits with your site’s scheme. Basic plan users generally need to work from scratch but for the premium plans, there are a wealth of templates for different requirements, all of which can, of course, be personalised, a big time-saver.

The inevitable blog has a decent list of how-tos for getting the most from the plugin, displaying its usefulness in ways users may not have considered in friendly and accessible language. There is a wide range of integrations available but the majority, including payment options, are tied to the higher-tier plans.


  • 14 day trial on any plan (upfront payment refunded if cancelled)
  • Upgrade licence at any time
  • Tiered support response times by plan


  • Relatively high price for Basic plan
  • Templates only available on premium plans
  • No free trial

About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.